VEGCAT Pure Bites is the first hypoallergenic cat snack made with next-generation microbial fermentation protein. Created by MicroHarvest and VEGDOG, this snack is designed for sensitive cats, offers 60% protein, includes taurine, and has a significantly lower environmental footprint. Cats love the taste, vets love the digestibility, and allergy-prone kitties finally have an animal-free option that works.
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A New Era in Cat Nutrition: VEGCAT Pure Bites Launches
I am typing this with exactly one functioning hand, because Tito is currently sitting on my arm like a furry paperweight. He’s purring so loudly that every sentence I type comes with its own feline soundtrack. But I had to write this, because this product is not just “another cat snack.”
It’s a breakthrough – scientifically, nutritionally, and for every cat parent who struggles with allergies, sensitivities, or picky eaters. And trust me, as someone who lives with Tito, Pierre (my delicate hypoallergenic prince), and Myratz (the gourmet diva), I take “treat testing” seriously.
And while Tito tries to rearrange my keyboard, here’s everything you need to know.
And yes, full transparency: we didn’t get paid for this. Not a euro – not even a bag of snacks! I’m sharing this because it’s actually interesting and relevant for cat parents.
What Makes This Snack Revolutionary?
According to the official announcement shared with me, MicroHarvest and VEGDOG have expanded their partnership to launch the first-ever fermentation-protein cat snack in Europe.
Why would VEGDOG create a VEGCAT snack?
Hmmm… probably because cats took one look at the dog treats and said, “Excuse me, where’s our version?”
And they were right to ask – because here’s what makes VEGCAT Pure Bites extraordinary:
Hypoallergenic
Ideal for cats with food allergies and intolerances – especially to meat proteins.
60% protein
Including 10% next-generation microbial protein produced through natural fermentation.
High digestibility
Microbial protein offers a consistent amino acid profile, micro-nutrients, and excellent digestibility.
Allergy-friendly formulation
No animal proteins.
No artificial colouring.
No flavour enhancers.
Taurine included
4,000 mg/kg – essential for feline health.
Environmentally light
MicroHarvest’s fermentation process uses a fraction of the land, water, and CO₂ required for traditional proteins.
The Science Behind MicroHarvest’s Protein
MicroHarvest uses microbial fermentation, similar to how we make kimchi, kefir, or cheese – but upgraded with modern biotechnology.
According to the MicroHarvest FAQ:
- Their microorganisms contain over 60% raw protein.
- They grow in just 24 hours.
- Production is independent of weather, seasons, or geography.
- The result is a stable, safe, nutrient-rich ingredient.
This means one thing:
Cats get clean, digestible protein without allergens – and without environmental guilt.
Meet the People Behind the Innovation
Katelijne Bekers – CEO & Co-founder of MicroHarvest
Her scientific + business background is the driving force behind the company’s rapid scaling and sustainability mission.
The VEGDOG Founders: Tessa Zaune-Figlar & Valerie Henssen
These two women built VEGDOG into Europe’s leading vegan dog food brand before expanding into the feline world with VEGCAT.
What’s Inside VEGCAT Pure Bites?
Ingredients include:
- Microbial fermentation protein
- Hypoallergenic plant-based proteins
- Taurine
- Vitamins and micronutrients
- No animal proteins
- No major allergens
Here’s the product rear view with full details:
Do Cats Actually Like It? (And What About Allergy-Prone Cats Like Pierre?)
YES.
This may be the most exciting part for me personally – because living with Pierre, my delicate little snowflake with a hypersensitive digestive system and food allergies, I’m always skeptical of new treats. Most “hypoallergenic” snacks still trigger something. Or he just sniffs them, looks betrayed, and walks away.
But VEGCAT Pure Bites genuinely surprised me.
The formulation is naturally hypoallergenic, free from the usual animal proteins and major allergens that often cause flare-ups. The fermentation protein is animal-free, consistent, and extremely digestible, which means far fewer “mystery reactions” that sensitive cats often have.
From what I’ve seen so far – this looks like something that could really work for Pierre. The science, the clean formulation, and the absence of common triggers are all strong green flags.
Plus… the taste-test photos speak for themselves:
If Pierre ends up loving these without any allergic fallout, I’ll probably cry from happiness and relief.
Sustainability Impact
MicroHarvest uses:
- minimal land
- minimal water
- no weather dependencies
- no slaughter
- 24-hour complete production cycles
This makes microbial protein one of the cleanest protein sources available today – on par with insect protein, but without the “insect” part. My cats hate insect food with a fiery passion, so I’m genuinely relieved that this has nothing to do with insects – the protein comes from fermentation, not bugs.
Personal Note (and Tito Interference Report)
While writing this, Tito has:
- blocked 40% of my keyboard
- added three accidental slashes (///)
- purred at 70 dB
- headbutted me twice
- tried to chew the USB cable
He thinks he deserves a bag of Pure Bites right now.
And honestly? After reading all this science, maybe he does.
Also: if you love cat culture, don’t forget to explore the MARKK CATS! exhibition – a beautiful journey through feline symbolism, mythology and art. And yes, that’s where I learned the Celtic “three cows per cat” fact.
Bonus: Opera Air x Cats Magazine Giveaway
We currently have an adorable giveaway featuring Inara, Opera Air’s sweet digital meditation cat.
To join:
- Visit Instagram
- Follow @catsmagazine and @operaair
- Find the giveaway post
- Tag a friend
- Win a 3D-printed Inara figurine!
A perfect match:
tech + cats + community = happiness.
Try VEGCAT Pure Bites for Your Cat
If your cat has allergies, digestive issues, or you care about sustainability, this is one of the most innovative treats to hit the market.
Check out VEGCAT Pure Bites and learn more about MicroHarvest’s microbial protein.
Learn more about VEGDOG and their VEGCAT line.
Your cat – and the planet – will thank you.
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